Wait until you see the designs that this store calls "art for your wrist."
Since 1983, Swatch has produced high quality, unique watches for both men and women. Always at the forefront of popular fashion and cutting edge technology, Swatch continues to innovate and surprise with new timepieces with trend-setting designs, fashionable colors and rugged, sporty materials. Swatch has worked collaboratively with some of the most exciting artists in the world such as Keith Haring, Kiki-Picasso, Moby and Mika, in order to create art for the wrist.


1535 Broadway
(212) 764-5541


Sun – Sat: 10:00 AM – 9:00 PM