Be swept away by the glittering crystals and gemstones on display.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Situated in the heart of New York City, Times Square has been a shopping destination for city dwellers and global travelers for decades, and is the perfect location for a new Swarovski experience. Swarovski looks forward to welcoming everyone to their new flagship location, where the atmosphere will reflect the brand's iconic facets and consumers can enjoy the whole Swarovski universe, comprised of fashion accessories, watches and home objects.


1565 Broadway
(646) 585-0320


Sun – Sat: 10:00 AM – 8:00 PM